Rural mobile market in india

January 23,

Rural mobile market in india

Bythere will be about Despite the large base of internet users in India, only 26 percent of the Indian population accessed the internet in This is a significant increase in comparison to the previous years, considering the internet penetration rate in India stood at about 10 percent in Indians often turn to mobile internet, as the large majority of the digital population in India were mobile internet users in About million people in India accessed the internet through their mobile phones inwhich corresponds to about Both figures are forecast to increase in the coming years, with projections to amount to As ofIndia had an estimate of million mobile internet users living in urban communities, and million living in rural areas.

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One aspect whereby India shares the characteristics of other global internet users is its passion for social media. Init is estimated that there will be around This means that the share of the Indian population that access social networks is expected to jump from around Facebook is the most popular social networking site in the country.

There were about million Facebook users in India asplacing India as the country with the largest Facebook user base in the world. With an estimate of Retail e-commerce sales in India amounted to about 16 billion U.

Mobile shopping has gained space in the country as well.

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About 49 percent of Indian consumers stated using their mobiles for purchasing goods or services. This share is above global average — which stood at 38 percent as of — and the second highest figure in the world, only behind China.

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Rural mobile market in india

Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.For MIS issue email at nicdrd[at]nic[dot]in. Site designed and developed by National Informatics Center Contents provided and maintained by Department of Rural Development, Ministry of Rural Development, GOI.

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The Indian subdistrict of Shahabad, located in the dwindling forests of the southeastern tip of Rajasthan. With metropolitan India in the grasp of any slowdown, the rural market is aiding industries like automobiles, cement, consumer electronics, textiles, telecommunications and FMCGs expand.

While urban organised retail is within pain, its rural counterpart is growing. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. India is a vast country with people living in cities, towns and villages which itself range from plain regions to hilly area.

It is a big problem for Indian Tele companies to provide its services with consistency in every corner of the country. Market research firm Nielsen expects India’s rural FMCG market to reach a size of US$ billion by Another report by McKinsey Global Institute forecasts the annual real income per household in rural India to rise to per cent , from per cent in the last 20 years.

Mahatma Gandhi National Rural Employment Gurantee Act