Not that I am not intimately familiar with the word but because Iwas to immersed with the application rather than the studies and theories. This is not just the effect of technology on businesses but rather the process where progression in the lives of the people happens.
While understanding the basic parts of a roadmap is important, it is just as critical to understand the process that produces such a roadmap.
To elaborate on the technology roadmapping process, we refer to Bray and Garcia who depict the activity as being comprised of three phases: Still in the first phase, another condition that must be met is that there must be a clear provision of leadership and sponsorship since the planning activity will require a considerable amount of resources before the final output starts becoming useful to the concerned parties.
Finally, in this first phase, the authors urge to define the context of the roadmap by delineating its scope and boundaries. In some Process technoperurship, this means conducting the activity as a part of the strategic planning process. These—the authors state—are the necessary preliminary activities that need to be conducted to facilitate the success of technology roadmapping.
However, Walsh states that, when developing a roadmap for disruptive technologies, the roadmapping team needs to first understand the nature of these disruptive technologies before proceeding to the second phase. Once the preliminary activities have been completed, the roadmapping team may now proceed to the second phase which is concerned with the actual development of the technology roadmap.
In this phase, the first activity is involved with identifying the product for which the roadmap is to be developed. Thus, in this activity, the team begins by linking a product and its versions across time that will cater to evolving market requirements.
The next activity then involves identifying the critical system requirements in order for the product to meet market needs. Based on this, the team then proceeds to delineate the major technology areas that will contribute to the achievement of the desired performance envelope.
Once these technology areas have been identified, the next step is to specify the drivers and targets for these technology areas. For example, in the case of the 5mm mobile phone, technology drivers might include microchip power consumption and minimum display lumens.
At this point, the team should have enough information to list the technologies that are available or can be made available within the specified timeline. For example, in the case of display technology, the team might identify LCDs and LEDs as two of the possible alternatives.
After investigating the potential of these alternatives, the team shall then identify which technology to pursue.
Groenveld suggests to use the Innovation Matrix, as a tool to decide which technology to choose. From this diagram we find that while product performance helps us identify the technologies necessary to achieve the target levels, the identification of technologies themselves also serve to refine the target performance levels and thus the possible market requirements that the product can address.
For example, the market may require a portable computer that can be folded like paper, but if present capabilities indicate that this is not feasible within the next 30 years, such a level of performance needs to be adjusted accordingly.
After the technology roadmap report has been produced, the third phase now focuses on ensuring that the plan is successfully implemented and updated as needed. In this phase, the first activity involves submitting the plan to a larger group for validation as well as to create buy-in.
This step is critical since the plan will be of no use if the larger group responsible for implementing it do not believe in its potential.
Finally, to ensure that the roadmap remains relevant, the firm must ensure that it is continually reviewed and updated as new events occur.
A key thing to keep in mind here is that it is the quality of the planning activity that determines success and that the actual document specifying the plan is only a by-product. That is, the technology roadmap should be a living document that regularly updates itself as new, and perhaps unexpected, developments occur in the environment.
In the next post of technology roadmapping, we will take a brief look at how the tool can be used for other purposes. For a list of references, please see the bottom part of my earlier post.Process Technology Product Update Liquid Level Controls Update Phase 2 Click the link above to view a PDF explaining the changes to our LC Series temperature controls and a breakdown of LC functions available.
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