Marketing strategy maxis communications

Hire Writer The integrated marketing plan here is very concerned with espousing an integrated strategy that is designed in order to enhance the current competitiveness of the Maxis mobile phone company through its service pack that it currently makes available to Malaysians. The Maxis company is one of the top performers within the Malaysian telecommunications industry. Until now, this market was dominated by Maxis but in these times, other mobile service providers have become more competitive and are competing on equal footing. These competitors comprise of firms like DiGi and also Celcom.

Marketing strategy maxis communications

Business Report of Maxis CommunicationsMarketing Assignment Sample You can download the solution to the following question for free. Our subject-matter-experts provide online assignment help to Marketing students from across the world and deliver plagiarism free solution with free Turnitin report with every solution.

ExpertAssignmentHelp do not recommend anyone to use this sample as their own work. The company to analyze the different strategies that are to be followed to enter a new market is Maxis Communication- a Malaysia-based organization.

The country that is chosen for Maxis to enter is India. The reason highlighted by this report is that India is the epitome of the world. The report discussed the PEST political, economic, social and technological of country India to give proper reasons for selecting this country for expansion.

Furthermore, the bilateral relation was also discussed between Malaysia and India. It was found that both the nations offer rich cooperation scope at the present macroeconomic conditions is positive and their particular policy regimes are conducive.

The report also had identified the different entry mode strategies that Maxis can use, however, has focused on using the strategic alliance mode. It is suggested to form an alliance with Convergent India.

VRIO strategy is being used to give a reason behind considering this firm. This entry mode can diminish variability of the problems. Finally, the conclusion of the report is made through recommendation. In the recommendation, focused generic strategy is suggested as a suitable business level strategy.

A secondary analysis is conducted to explore the concept of global strategy using the online websites, articles and course books. The purpose of this report is to highlight the importance of such expansion, understand, which country is good for Malaysian companies to invest and analyze strategic alliance or partnership importance with the local firm.

The author will also recommend some business level strategy that the Malaysian company chosen for the study need to follow. The importance of expanding business to global market Global strategy prompts various strategies of business and high adoption of local business.

However, presently the key challenge is to develop a single technique that can be linked around the world simultaneously whenever necessary maintaining the adaptability to adjust that methodology to the business environment locally Global marketing strategy: A global strategy includes a single method for the overall system of subsidiaries and partners, at the same time enveloping several nations and utilizing collaboration method crosswise over several nations.

Organizations go global for various reasons yet the key objective is expansion or organization development. When an organization scans for new markets abroad, a worldwide technique can help differentiate and extend a business.

The key factor here is the economic globalization, which is pushing the organizations to quickly grow their business sectors by incorporating customers from worldwide. Such development is conceivable to some degree in light of the fact that technological breakthroughs all through the 20th century rendered worldwide communication Griffith, Global markets additionally mean the potential for more profit and sales, so organizations go global to look for new business opportunities and even to grow the scope of services and products that they offer.

Some of the time organizations grow to under-exploited areas to gain business strength before an industry contender ventures into the locale.

Change is the key facet of business development. This makes the competition grow in locales such that it is indiscreet for an organization not to follow 1. It is a communications service provider.

Maxis Communications or Maxis Berhad (MYX: ) is a communications service provider in Malaysia. Headquartered in Kuala Lumpur, Malaysia, providing a variety of communication products, applications and value added services for consumers, large enterprises and small & medium business owners. EXECUTIVE SUMMARY. The aim of the report is to make a global strategy analysis. The company to analyze the different strategies that are to be followed to enter a new market is Maxis Communication- a Malaysia-based organization. Maxis Communications Berhad (Maxis) is a mobile focused telecom service provider with fixed line and IDD businesses to support its wireless operations. It is the number one cellular service provider in Malaysia by quality and quantity of subscribers as well as profitability.

It offers various communication services, applications, and products. Presently, it is a holding company and offers telecommunication, fixed-line and mobile services in Malaysia.

It additionally gives services related to broadband and the internet, and services related to wireless multimedia and possesses, looks after, forms, and works radio amenities, and related switches.

The organization was once known as Binariang Berhad and in the yearthe name was changed to Maxis Communications Berhad.For example, Maxis Bhd will basically base on the different group of customer to selling the different plan of mobile communication services to the customer.

In addition, 18 to 25 ages, normally the persons who under this ranges of ages is a students. Maxis Communications Berhad Swot Analysis n Company Profile.

Maxis. Mkt Full Version This means that they can only provide you with the best for the highest cost that is a "more-for-more" marketing strategy. Understanding this is basics in every industry. Documents Similar To Marketing Assigment (Final Work. Companies and Markets – Maxis Communications SWOT Analysis, (available at (Core Strategy, Marketing mix decisions, Organization, Implementation Plan is vital!!) 6.

Are we on course? (Control) A. Business Mission A business always has a Mission, Vision and Values. IDENTIFY THEM What is the business mission?

Marketing strategy maxis communications

The purpose of the business. Maxis leads the way by expanding its network and marketing strategies dramatically to deliver the experiences the customers are expecting and stay competitive. Maxis can use the existing competitive advantage that it has captured and offers the best quality of services to its consumers.

Syed Othman Head of End Solutions, New Business, Enterprise Maxis Marketing Conveniently work wherever you want with Malaysia’s widest 4G LTE network internet on the go.

Marketing strategy maxis communications

Maxis Communications Berhad is a telecome service provider with both ixed and IDD business and other Internet services.

Maxis is the number one cellular service provider company in Malaysia. Maxis Communications Berhad (Maxis) is a mobile focused telecom service provider with fixed line and IDD businesses to support its wireless operations.

Maxis Communications - Wikipedia