It is an innovative brand, known for bringing excellent television models and Galaxy smartphones. Leading the market in smartphone category, Samsung is a tough contender for Apple. Apart from televisions and smartphones, the brand makes a large range of electronics including refrigerators, air conditioners, washing machines etc. Its sales and net income took a major jump from to
Various companies offer us a wide range of these smart phones and at different price ranges. And, Samsung is one such company, that provides us variety of smart and android phones with the features we want and also, at the prices that is meant for every income group.
It has a vast product portfolio and its presence is in several different product categories. The major part of the present market of smart phones is dominated by the Samsung Galaxy series.
Samsung has launched a number of Samsung Galaxy Series smart phones and tablets that include: The features of Samsung galaxy series products have helped the customer with its features, like, work efficiency and security.
The consumers face less complexity and problems with the products. And with the Smart phones, Samsung has successfully achieved a status symbol for its customers. Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs.
Samsung adopts the skimming price technique and also the competitive pricing technique. In the recent launch of Galaxy Note 3, the company used skimming price technique. Companies unveiling a new technology favor setting high prices to maximize market skimming.
When there is heavy demand for the product it is always better to go for skimming price.
And, it also adopts competitive pricing for the other smart phones. Promotions are made through newspapers and the electronic media, Hoardings and posters, Public relations, putting out new releases, writing articles for trade publications, etc.
The new product launches and schemes being updated in the local media. Proper promotion is very important for Samsung Galaxy Series. As, there are various companies competition with each other, it require ample promotion to promote the global appeal of the brand.
Samsung Retail solutions, brick-and-mortar stores that are engaged by the company to serve their customers better. Samsung retailers also sell their products through chains of supermarkets to expand their in-store share. The channel chosen affect all other marketing decisions.Mar 13, · Samsung, meanwhile, has its Galaxy S3, Galaxy Note 2, and a slew of other low and mid-tier smartphones.
While Samsung is the top smartphone . In the marketing mix of Samsung, it is clear that Samsung has an amazing product portfolio and at the same time has excellent pricing strategies.
The brand image driver for Samsung are the Samsung Smartphone’s such as the Samsung note series or the Samsung galaxy series.
Here are the 4 Ps of Samsung. SAMSUNG MARKETING MIX. MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company, founded by Lee Byung Chull, in the year It entered the electronics industry in the late s.
Since s, Samsung has globalized its electronics, mainly mobile phones, which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung. Samsung Electronics marketing communication process [2.
Samsung Group Report contains a full analysis of Samsung marketing strategy. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung.
MARKETING MIX: • PROMOTION: Samsung has been actively involved in sponsoring for various sorts activities and it has been associated with Olympic Games and Asian games for many years.
• In India Amir and Priyanka Chopra has been assigned as the brand ambassadors for Samsung. Samsung Smartphone Strategy: Diversify Offerings, Improve Software. Starting with the Galaxy S4, Note 3, and later the S5, Samsung began to change. The company reduced the number of phones in its lineup.
Samsung recognized late last year that it needed to mix things up, and it changed leadership in its mobile device business.